Dive back into our Skin Care by the Decades series with Dr. Shoná Burkes-Henderson, Associate Principal Scientist, to learn skin care tips and more for thirty-somethings! Not in your 30s yet? Check out one of these articles for information that you can apply to your daily routine! 

Skin Care by the Decades: Your 20s
Skin Care Routines 101
Safe Skin Care Facts

 Retinol: Add a topical Retinol product to your regimen to help improve the overall texture and even-toned skin. Apply it at night, and avoid your eye area.  
• Moisturizer or Hydrating Face Mask: Use a hydrating cream with hyaluronic acid or a moisturizing face mask to help skin retain the moisture it needs to promote softer, smoother, more supple-looking skin.  
• Eye Cream: Use an eye cream both day and night to hydrate the skin around the eyes and increase suppleness.

Product Suggestions:
• Try TimeWise Replenishing Serum C+E to add an antioxidant megaboost to your regimen for skin that’s firmer looking, brighter and glowing with good health. 
• Exfoliate twice each week with the TimeWise Repair® Revealing Radiance® Facial Peel, which uses glycolic acid as a chemical exfoliant, or try TimeWise® Microdermabrasion Plus Set, Botanical Effects® Invigorating Scrub or Mary Kay Naturally® Exfoliating Powder for physical exfoliation. 
• Add the Mary Kay Clinical Solutions™ Retinol 0.5 Set for a nightly dose of the powerhouse ingredient retinol. 
• Lock in vital moisture in 10 pampering minutes with the hydrating TimeWise® Moisture Renewing Gel Mask.


If you have normal skin, your skin does not experience dryness or oiliness. Since your skin is more forgiving than other skin types, you can easily try cleansers, moisturizers and masks until you find what works for you. But what about the other skin types?

A smear of the pink, moisturizing TimeWise® Moisture Renewing Gel Mask
 If this is your skin type, your skin may feel tight, and fine lines and wrinkles are more visible. Look for products that emphasize extra hydration like Mary Kay® Intense Moisturizing Cream and the TimeWise® Moisture Renewing Gel Mask!

Four purple, creamy dots of Mary Kay® Oil-Free Hydrating Gel in various sizes
Your skin has an over-production of sebum (oil) and shine but also fewer wrinkles. Use oil-free moisturizers like the Mary Kay® Oil-Free Hydrating Gel, cleansers with salicylic acid, clay masks and products labeled as “non-comedogenic” that don’t clog your pores. Even oily skin needs moisturization.

A smear of the gray, creamy Clear Proof® Deep-Cleansing Charcoal Mask
Your skin is defined by an oily T-zone and dry/normal skin on the rest of your face. Some products are designed specifically for combination skin, but many products are flexible enough for your use. Choose the products that moisturize your skin without making your T-zone feel too heavy, or try multimasking with Clear Proof® Deep-Cleansing Charcoal Mask and the TimeWise® Moisture Renewing Gel Mask!

Product Suggestions: 
• MKMen® Skin Care includes the basic products men need to care for their skin (face wash, moisturizer with SPF and eye cream), but it also features shave foam and after-shave gel to help with irritation like razor burn.


Mary Kay Global Beauty Ambassador Luis Casco recently gave us a few tips about men’s skin care — including shaving! He suggests shaving after a warm shower so your pores can be more open. Then wet your face with warm water before applying the shave foam. Follow by gently shaving in the direction your hair grows to prevent irritation and get a smoother shave. 

Always wear a broad spectrum sunscreen, even when its cloudy, for daily protection. It’s an important step in any and all routines because it can protect the skin from harmful UV rays, and helps prevent the early signs of skin aging.  

Product Suggestion: Mary Kay makes many moisturizers with sun protection, and the TimeWise® Age Minimize 3D® Day Cream SPF 30 Broad Spectrum Sunscreen is great for early to moderate signs of aging. 

Vitamin C supports the natural production of collagen and elastin and is a strong antioxidant to protect against free radicals on skin, which can contribute to premature skin aging. 

Product Suggestion: Add TimeWise Replenishing Serum C+E to get three distinct forms of vitamin C, plus vitamin E. 

Hyaluronic acid helps provide moisture to the skin and helps the plump skin. 

Product Suggestions: The Volu-Firm® Complex in TimeWise Repair® Volu-Firm® Set features a skin-volume-supporting peptide that helps maintain natural hyaluronic acid.1

Product Suggestions: 
For uneven skin tone, use the TimeWise Repair® Revealing Radiance® Facial Peel twice a week for skin that looks rejuvenated and revitalized with a more even tone. In addition to vitamins C and E, TimeWise Replenishing Serum C+E also contains navy bean extract, which is shown to help reduce the appearance of discoloration on the skin’s surface and improve the look of more even-toned skin overall.2

For sagging of the jawline, apply TimeWise Repair® Volu-Firm® Advanced Lifting Serum after using your daily cleanser. In an independent clinical study, sagging skin along the cheeks and jawline is visibly lifted for 100% of the panelists.3

For crow’s feet, smooth on TimeWise Repair ® Volu-Firm® Eye Renewal Cream using the metal applicator twice a day after your moisturizer. This hydrating cream contains ingredients shown to support skin’s natural collagen and elastin to help maintain skin’s natural framework.4

For deep lines and wrinkles and loss of skin elasticity, try using some or all of the products from the TimeWise Repair® Volu-Firm® Set. It’s clinically shown to help reduce the look of deep lines and wrinkles and improve skin elasticity.5

• As skin further matures, we lose more hyaluronic acid. Hyaluronic acid is important for skin hydration. Hence, the skin will be more prone to dryness. 
• Additionally, the skin’s natural ability to maintain barrier function is diminished, which could lead to dry, rough skin.  
• As you age, there is a reduction in collagen production. Signs of aging become more pronounced. This reduction can lead to deep wrinkles and expression lines and lines on the forehead and along the nasolabial folds.  

Product Suggestions:
Keep focusing on serums or other products with retinol as well as products that provide SPF protection and exfoliation benefits, but also consider updating your routine with the skin care products we suggest below to address these more advanced signs of aging. 

Serum With Antioxidants, Vitamin C, or Peptides: Antioxidants and vitamin C help protect against free radicals on the skin, which can contribute to premature skin aging including fine lines, pigment changes and textural irregularities. Vitamin C and some peptides can help support skin’s natural collagen and elastin production. We suggest TimeWise® Miracle Set 3D, TimeWise Replenishing Serum C+E and TimeWise Repair® Volu-Firm® Advanced Lifting Serum.

Eye Products: Use an eye product that focuses on specific aging issues like lines, wrinkles and firmness. Because the skin starts to appear drier and crepey, it is crucial to keep the skin around the eye as hydrated as possible. We suggest TimeWise Repair® Volu-Firm® Eye Renewal Cream.

Exfoliators:6 The slower turnover of skin as you age may require adding an exfoliant to help remove a top layer of dead skin cells. Use an exfoliant once or twice a week, whether in the form of microdermabrasion or a peel, to help improve skin texture and give you radiant skin. A few exfoliating products to consider are TimeWise® Microdermabrasion Plus Set, TimeWise Repair® Revealing Radiance® Facial Peel and Mary Kay Naturally® Exfoliating Powder.

Skin Care For Your 30s, 40s and 50s

If you need a little help figuring out your anti-aging routine or just need to re-order your favorite serum, contact or connect with a Mary Kay Independent Beauty Consultant! As your personal skin care advocate, she can help you love your skin and try the latest makeup looks with one-on-one consultations and small gatherings — virtually or in person!

Dr. Shoná Burkes-Henderson, Associate Principal Scientist, enjoys reading and spending time with her family and friends. Her go-to foundation is TimeWise® Matte 3D Foundation in Bronze C160!

Kristen Reed-Belveal, a writer in her 30s from Dallas, Texas, loves puns and studying the Bible for daily encouragement. Her routine includes TimeWise Repair® Revealing Radiance® Facial Peel for twice-weekly exfoliation and the sulfate-free Mary Kay Naturally® Purifying Cleanser as her daily face wash.